Craft
We'd rather make one piece properly than ten quickly. Every seam is a decision we can defend.
§ 01 — Our story
Stride & Stone makes technical apparel for the rituals of training — designed in Boulder, made in audited mills, and built for the long run.
“We started Stride & Stone in 2021 because the gear we trained in was either beautiful and useless, or technical and ugly. We wanted both, made well, and made honestly.”
Founded in Boulder, Colorado by a designer from Lululemon and a product lead from Strava, the brand began with a single running shell and a published mill list.
Five seasons later the principle hasn't changed: tell the truth about how things are made, and make things worth keeping.
Founded
2021
Home
Boulder, CO
Recycled fiber
84%
Repaired to date
11,400+
§ 02 — Four words we use as a test
We'd rather make one piece properly than ten quickly. Every seam is a decision we can defend.
No logos shouting, no drops we don't believe in. The product earns the attention, or it doesn't ship.
Built to be worn for years, across seasons and sports. Longevity is the most honest sustainability.
We mend what we make. A piece sent back at any age comes home stronger — that's the promise.
§ 03 — Materials & Craft
We publish our mill list, our material composition, and our wage data. Nothing on this page is marketing.
84% of our fabric is recycled or regenerative — verified down to the spool.
Every supplier is Bluesign certified and audited annually for chemistry, water, and labor.
We mend what we make. Send a piece back at any age — we'll get it back to you, stronger.
§ 04 — Who we are
One of us spent a decade cutting patterns; the other spent it reading training files. Stride & Stone is what happens when craft and evidence sit at the same table — and neither one wins by default.
Read the journal →§ 06 — Join the list
Drops, dispatches from our design team, and the occasional training essay. One email a month — never more.
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